From the Nanocoat's website (http://www.nanocoatsolutions.com/), the product was found to be an innovative technology that can reduce the penetration of heat and UV rays while maintaining a high level of light penetration into a room. This water-based solution is said to be a non-toxic, organic solution and is applied directly on glass panels and windows. Because Nano Coat can help the ordinary glass absorb then reflect the sunlight, it then reduces the heat and UV rays from entering the room. And unlike film or tint which are dark in color, the room inside the Nano Coated glass panels and windows are still clear and visible from the outside.
More information on the nanocoat and other research work of Dr. Santos can be found in the videos below: